The Basics of Google Properties
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There are dozens of benefits of using Google as a means of bridging your ideas, business, and digital content. If you are a business owner, you want to make sure that your content is being seen by your ideal customers. What ever it is you do, Google has become an authority in search and listings. If you are looking to expand your business online and build a digital footprint, you must take into consideration your Google Properties.
What are Google Properties?
Google My Business, Google+, Google Adwords, Google Analytics, and Gmail are all tools that will make your business become recognized across the web. Over 1 billion people are using Google as means of sourcing information on a monthly basis. What does that mean for you? It means your business should be easy to find if anyone is looking up your direct company on Google. Let's dissect this a little deeper.
Google My Business
Whether you are a service provider or a brick and mortar business, you need to create a Google My Business listing. Google provides what is called "the knowledge graph" of your information right on Google Search and Google Maps. Check out the image below.
This picture is an example of Binjet Media LLC knowledge graph when people are searching for them directly.
Google+ Page & Google+ Profile
Yes, there is a difference. A Google+ Page is for your company brand while a Google+ Profile is your personal profile. If you have a headache about this specific thing, so did we. If it's messing up your listing, it's because Google made it really confusing when you were claiming your business, which auto generates a Google+ Page while you probably made a Google+ Profile. Still confused? Ask us anything.
Your Google+ Page is directly linked to your Google Maps listing and Google Search "knowledge graph." You have to claim your business in order to make edits, respond to customers, and even pull up important tools like Google Adwords and Analytics. Click here to learn more.
You should take advantage of this tool because over 84% of people are shopping online and they are using Google, Yelp, Facebook, Amazon, and professional blogs to discover what is worth their time and money. You can literally break through the noise by paying to be on top of Google searches. You can have any size budget you want to blast your product or service out. This has guaranteed customer conversions. With a large budget and consistent action in your campaigns, Google Adwords will bring in qualified leads looking to shop for the future or ready to buy now.
You can track your performance based on campaigns you are running organically or through paid search. Why is this important? You want to make sure the campaigns you are running are converting and bringing in money. You want a return on your investment and this tool will help you understand what is working and what is not. Simply put, it is a science. The scientific method is the ultimate way in finding theories to be true; trial and error with proven data and results.
Example Analytics Dashboard
Gmail, Apps and Tools
When you sign up with a Gmail account, Google will provide you the necessary tools to create documents, spreadsheets, power points, search engine tools, and more. It's a way to fully operate in one browser without expensive software. On another note, developers are constantly creating new Apps and Tools that will integrate seamlessly with Google. All you have to do is set up your Gmail account. Everything else will come into play once you've decided to take action toward refining your digital footprint.
A handful of Google Apps and Tools available to you for free!
Take advantage of your digital footprint with Google Properties! If you are looking to expand your reach into the digital marketplace, it's time to explore Google Adwords and Google My Business. Starting a new business and want people to find you online? Claim your business on Google Maps by visiting Google My Business. Your knowledge graph is a personal profile that your customers will find useful when needing to contact you! Remember, there are over 1 billion active monthly users on Google search every month, which is why you should pay some attention to these awesome free tools! It is time to brand your company and be a part of a moving culture that is constantly shopping online. The fact is, if you can not be found on Google, you're missing a large chunk of lead generation.
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